A recent analysis from the online price and product comparison platform Price.ru shows a notable shift in Russian consumer interest toward Apple’s iPhone 15 lineup during October. The findings indicate that demand for the base iPhone 15 cooled markedly after the September launch window, with price trends following suit and edging lower by roughly 8 to 13 percent across the range. This assessment was reported by major news outlets, reflecting a broader pattern in the early reception of the new model family in the Russian market.
The research details a clear trajectory: initial curiosity surrounding the iPhone 15 series in September gave way to a more conventional purchasing rhythm as October progressed. Within that month, online interest for the standard iPhone 15 dropped by about 45 percent relative to September’s spike that accompanied the product’s introduction. The iPhone 15 Pro also saw a decrease, with demand down around 13 percent, while the iPhone 15 Plus bucked the trend by showing a gain of roughly 26 percent in online interest. These shifts in consumer behavior illustrate how market interest can diverge within a single product family, influenced by model differentiation, perceived value, and price positioning in a competitive landscape.
Industry observers and market analysts note that price reductions in the most recent two weeks—averaging in the single-digit to mid-teens percent—likely reflect retailers’ efforts to stimulate demand after the initial surge and to manage stock levels ahead of the next sales phase. The timing aligns with a broader pricing strategy seen across global markets, where retailers balance promotional activity with long-term profitability in the highly competitive premium smartphone segment.
Despite fluctuations in demand and pricing, Apple’s iPhone line has remained a dominant force in monetary sales value within Russia. Even as official deliveries have been curtailed by company policy, and overall unit sales have declined from their peak, the brand’s ability to command high revenue remains evident. Market participants continue to monitor how the company navigates distribution limitations, currency dynamics, and regional consumer sentiment, all of which play crucial roles in the ongoing performance of high-end devices in the market. In light of these trends, attention has also turned to broader macro developments, including reports about pressure in the global microchip market, which can influence production costs, supply continuity, and price setting for premium devices in the near term.