The newest Apple iPhone 15 lineup has surged in popularity as a gift across Russia, with variants offered in several configurations. Socialbites.ca reports this trend, citing the DamProdam service for buying and exchanging digital devices, as the main source of data.
Survey results show a broad age range of buyers from Moscow and St. Petersburg, with insights rooted in purchasing patterns among residents of Saint Petersburg.
Experts note that when selecting gifts for women, shoppers most often gravitate toward the iPhone 15 Pro and iPhone 15 Pro Max in the natural titanium shade, a light gray tone, with storage options from 256 to 512 GB behind sturdy cases.
The Pro Max variant is favored by women who enjoy photography and video work, while some buyers opt for the slightly more compact Pro model for everyday use.
Among men, storage capacity tends to be a touch smaller, with many choosing the iPhone 15 Pro Max in 256 GB. This preference aligns with heavier use of cloud services among male customers in Russia. Black devices are commonly selected as gifts in certain holiday periods.
DamProdam notes that many Russian men do not typically invest in screen protection glass, and when they do choose a case, they often prefer transparent styles or skip a case entirely.
Earlier assessments highlighted drawbacks associated with older iPhone iterations, underscoring the rapid improvements in the latest models.