Russian retailers have started stocking the iPhone 13 Pro in Alpine Green through parallel imports. Svyaznoy reports that the lineup isn’t limited to the iPhone; they are also introducing newer Samsung Galaxy models, including the A23, A33, A53, and A73. While M.Video hasn’t opened sales yet, the product page is already visible on its site, signaling imminent availability.
Industry chatter places the 256 GB variant of the iPhone 13 Pro at a price tag above 139,000 rubles, a noticeable jump from last September when the same model carried a price of 109,000 rubles. For comparison, the iPhone 13 Pro Max with 1 TB storage shows up on major outlets at 169,000 rubles, up from an opening price of 159,000 rubles. The 128 GB Pro Max is cited around 101,000 rubles, with earlier prices hovering around 99,000 rubles. These figures reflect a broader trend of price growth in the high-end segment under the current market conditions.
Market analysts are watching closely to gauge whether such premium devices will attract strong demand. Some observers, including a project manager focused on content reviews, expect that demand for expensive models may remain restrained. This sentiment is echoed by a leading executive from a prominent technology consulting firm, who notes a cautious consumer stance toward top-tier phones in the near term. The overall mood suggests that buyers are balancing interest in cutting-edge features against the higher price points, with many shoppers potentially delaying purchase decisions until promotions, trade-ins, or financing options become more compelling.
Additionally, the market has recently seen the introduction of the iPhone SE 2022 in Russia via parallel imports. This model arrived from Australia at a price around 60,000 rubles for the 128 GB version, illustrating how import routes and pricing strategies are influencing the mix of devices available to Russian consumers this year.
Overall, the ongoing parallel import channel continues to shape the accessibility and pricing of flagship devices in the Russian market, while retailers monitor demand signals for premium devices and adjust their listings to reflect evolving consumer expectations and competitive dynamics.