In the Russian market, the compact iPhone 12 mini with its 5.4 inch display has seen a notable decline in demand since its launch. The device, first introduced during Apple’s 2020 presentation, saw prices tumble dramatically as retailers cleared old stock. Data from Hi-Tech Mail.Ru indicates the gadget’s price has fallen by about a third since 2020, reflecting broader shifts in consumer appetite for smaller flagship phones and the evolving strategy of the brand in the region. A drop from around 70,000 rubles at launch to under 45,000 rubles today marks a steep depreciation that mirrors both currency dynamics and the product’s aging status in the lineup. (Source: Hi-Tech Mail.Ru)
As a consequence of the changes in production and inventory, the iPhone 12 mini could largely disappear from shelves in Russia, since Apple stopped manufacturing the model in 2022 and stores are primarily offering remaining units. This reality creates a unique dilemma for buyers who still want a compact Apple experience without paying a premium for newer, larger models. The shrinking availability has pushed some customers to compare the 12 mini with still on sale or newer variants to determine value, performance, and longevity in a market where spare parts and service availability can also influence purchase decisions. (Source: Hi-Tech Mail.Ru)
The 2020 release of the iPhone 12 mini brought a compact design to a world leaning toward larger screens. It featured a 5.4 inch OLED display for crisp visuals, a robust Apple A14 Bionic processor for smooth performance, and 4 GB of RAM to handle daily tasks and more intensive apps. The device relied on a dual camera system to deliver strong photography capabilities, backed by a 2227 mAh battery intended to provide reliable all-day use. This combination made the model a favorite for users who prioritize one-handed usability and pocket portability without sacrificing core iPhone functionality. Over time, Apple introduced the iPhone 13 mini, after which the company gradually shifted away from maintaining a compact flagship line. (Source: Hi-Tech Mail.Ru)
Recent reports in Russia noted that even as older mini models faced price reductions, the broader Apple lineup also experienced price moves. In particular, the basic iPhone 14 remained a reference point within the lineup, offering the latest design language and performance while highlighting how Apple balances price, features, and product segmentation in a market with unique currency dynamics and retail strategies. Buyers weighing a compact experience versus newer generations may consider factors such as software support, battery health, and the availability of replacement parts when evaluating the long term value of devices like the iPhone 12 mini. (Source: Hi-Tech Mail.Ru)