Instagram Unveils Bottom Create Button and Shopping Change in February Update

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Instagram has revealed a set of interface updates that will roll out over the coming weeks. A new Create button will appear at the bottom of the screen, and the existing Shopping option will be removed as part of a broader redesign planned to begin in February. These shifts reflect a focused effort to streamline navigation and emphasize content creation within the app.

The announcement came from Adam Mosseri, the head of Instagram, through his personal profile. He shared a short video that demonstrates how the refreshed interface will look and feel in practice. The preview gives a clear sense of a simplified homepage and a more direct path to tools users rely on daily. The redesign centers on making actions more intuitive and reducing friction for creators and viewers alike. Mosseri confirmed that the changes will be deployed gradually, starting in February, and that users will still have ways to engage with commerce inside the app via Feed, Stories, Reels, or ads. The vision is not to remove shopping entirely but to reposition it in a way that keeps the shopping experience accessible while shifting emphasis toward content creation and discovery. This nuance is highlighted in the rollout timeline and the accompanying walkthroughs shared by the company. The goal is to create a cohesive experience where people can express themselves, find inspiration, and connect with others around the topics they care about most. In this sense, the updates aim to unify the community around what users love to do on the platform and to simplify how they interact with it day to day. You can count on continued access to shopping features, but through a more integrated and streamlined set of surfaces within the app. The company has stressed that this is about making the app feel more immediate and less cluttered, so creators can reach their audience with less friction, and users can discover content more efficiently. The changes are framed as a means to inspire greater creativity, broaden the discovery of new ideas, and strengthen connections based on shared interests. For those who rely on the platform for business or personal projects, the redesigned interface is intended to make the process of posting, engaging, and monetizing easier and more natural. This approach aligns with a broader industry trend toward simplified user experiences that foreground creator tools and community interaction over static navigation. It also reflects an emphasis on helping users spend more time within the app exploring what resonates with them, rather than navigating through multiple disparate sections. The announcement underscores a commitment to keeping the experience fresh while preserving the core functions that users depend on, including the ability to publish visual content, interact with followers, and participate in a vibrant ecosystem of creators and brands. The company is positioning these changes as an evolution designed to empower users to express themselves more freely and to discover the content that matters most to them, faster and with greater clarity. In sum, the February rollout signals a deliberate shift toward a more creator-centric and discovery-driven Instagram, with the Shopping feature reimagined within the broader content creation framework and new navigation cues guiding users toward their next post or interaction. The overall intent is to foster an environment where creativity thrives and connections deepen as users engage with content they love and explore new ideas with ease. This marks a notable moment in Instagram’s ongoing evolution as it seeks to balance commerce, creativity, and community in a streamlined, user-friendly package. The company remains committed to refining the experience based on user feedback and real-world usage, ensuring that the platform continues to feel both familiar and refreshed for its diverse global audience. Sources attribute the statements to the Instagram executive team and official posts from Mosseri and the Instagram communications channels.

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