IKEA introduces Vappeby, a budget wireless speaker built for showers
The Swedish retailer has unveiled the Vappeby, a compact wireless music speaker that connects via Bluetooth and comes with a protective cover designed for use during baths or showers. This addition reflects IKEA’s push into affordable, go-anywhere audio while maintaining a practical, user-friendly design that fits modern homes and décors.
According to the company, Vappeby will roll out through IKEA stores and partners worldwide starting in April. While the product is slated for broad international distribution, it will not appear on sale in Russia, as IKEA’s local network paused operations there. The move underscores how global supply chains and regional retail strategies continue to shape product availability in different markets.
IKEA positions Vappeby as one of the most economical choices within its speaker lineup. The speaker includes a convenient loop for hanging on a hook or towel rack, making it easy to place in kitchens, bathrooms, or outdoor spaces. The suggested price is $15, translating to roughly 1,200 rubles at current exchange rates when viewed from markets using that currency. The affordability is paired with straightforward functionality that appeals to everyday listeners who want simple, reliable audio on the go.
Vappeby is offered in three colorways: red, black, and yellow. The device features a compact plastic case and a single top-panel control button for ease of use. In the eyes of the developers, a single charge can sustain playback for up to 80 hours at a moderate listening level, a claim that aligns with the growing consumer demand for long-lasting, low-maintenance gadgets. The form factor and battery performance are positioned to attract shoppers seeking a practical, no-frills speaker that can handle damp environments without fuss.
This launch comes as Russia’s parallel import framework continues to influence product availability. The Ministry of Industry and Trade in Russia recently extended the list to include goods from IKEA, signaling ongoing interest in diverse consumer electronics and home goods despite broader retail restrictions. The evolution of these policies can impact both pricing and accessibility for buyers in neighboring regions and globally, illustrating how geopolitical factors intersect with consumer tech launches. Marketers and consumers alike are watching how such policy developments unfold in real time, especially for products that blend everyday convenience with resilient, water-resistant design. IKEA press materials Market observers