Huawei marks a new milestone by blending a decade of wearable technology expertise with a refreshed design ethos that marries fashion and function. The centerpiece of this shift is the Watch GT 4 series, highlighted by the deluxe Ultimate Gold Edition. ThisEdition showcases an 18-karat gold frame and select components, signaling Huawei’s bold step into luxury-grade wearables. The unveiling took place in Barcelona, the city where the brand introduced its first smartwatch, the TalkBand B1, a decade ago.
From the outset, Huawei describes its wearables design philosophy as more design-forward and user-centric. The company emphasizes a continued commitment to the device business in the wearable space across European markets. With the launch of the latest Watch GT line, Huawei positions itself to align with market leaders while aiming to become a premier global wearable brand. This ambition was underscored by William Tian, President of Huawei Consumer Business Group Europe, who spoke about pursuing leadership in the space through innovative hardware and thoughtful software experiences.
At the top of the rankings
The Watch GT 4 Series represents the newest evolution of Huawei’s flagship lineup, pairing refined aesthetics with upgraded health and fitness capabilities. The Ultimate Gold Edition stands out with its luxurious aesthetic, featuring an 18-karat gold-inspired design that exudes elegance while preserving the robustness required for daily wear. The device is crafted with a nanocrystal ceramic frame and is rated for water resistance up to 100 meters, making it suitable for swimming and other aquatic activities. Its battery life stretches to about two weeks under typical use, a practical feature for users who want fewer charges and more continuous tracking of health and activity. The model is positioned for those who value a blend of luxury and performance in their wearables life. The halo effect of gold-plated accents and a high-end finish extends to the bezel, case, metal bracelet, and the rotating crown.
In terms of detailing, the watch features a gold bezel and crown with a distinctive 3D trapezoidal pattern achieved through precise engraving. The overall finish combines black and gold tones, with a gold PVD titanium strap and an adjustable butterfly buckle to enhance comfort and fit. The Ultimate Gold Edition carries a premium price tag that reflects its premium materials and craftsmanship, inviting consumers who want a statement piece that doubles as a high-performing fitness companion.
Cost for the Ultimate Gold Edition is 2,999 euros, positioning it as a luxury option within Huawei’s broader wearable portfolio. This price reflects the fusion of premium materials, advanced sensors, and long-lasting battery life designed for enthusiasts who value both form and function in equal measure.
ambassadors
Huawei’s latest wearable push is supported by prominent ambassadors who embody the brand’s lifestyle messaging. Pamela Reif, a fashion-forward fitness icon, and Mo Farah, an Olympic, World, and European champion, serve as ambassadors for the Huawei brand and its growing line of smart watches. Both Reif and Farah speak to the practical use of these devices in daily routines, highlighting how the GT 4 and the Ultimate Series can enhance training, health awareness, and personal style.