The government body clarified that on May 7, a ruling from China’s State Administration of Radio, Film, and Television now restricts any person younger than 16 from watching live blogger broadcasts after 10 o’clock in the evening. The move was reported by Bloomberg, emphasizing the new time guard as part of a broader set of safeguards for youth online engagement.
In addition to the viewing ban, the rule enforces a prohibition on teenagers sending virtual gifts to streamers during live sessions. This limitation aims to curb the flow of financial interactions from minors within streaming ecosystems, a response officials describe as essential to protecting younger users from potential financial exposure and manipulation. The measure aligns with a wider policy stance that treats the online donation ecosystem as an area requiring tighter control when minors are involved, and it signals a shift toward more responsible design of interactive platforms for younger audiences. (Bloomberg)
The regulatory body defended the policy by pointing to concerns about how the ongoing operations of streaming platforms can affect the physical well-being and mental health of underage users. The explanation suggests that continuous late-night consumption, exposure to persuasive monetization tactics, and high-stress online environments may contribute to adverse outcomes in the developing minds and bodies of minors. Proponents argue that restricting late viewing and financial participation creates a less risky online space for adolescents, while giving families more room to guide their children’s digital experiences. (Bloomberg)
As part of the new framework, online platforms that host live broadcasts are being required to block or disable the ability of children to send donations while a live stream is in progress. The rule is intended to reduce impulsive spending by younger viewers and to limit the use of donation mechanics as a lure to stay engaged with a broadcast. Observers note that such technical controls can also simplify parental oversight and support safer, more age-appropriate content delivery. (Bloomberg)
Earlier discussions among Chinese officials looked at broader actions aimed at internet publishers and users of streaming services in response to what were described as unregulated donation volumes and aggressive monetization patterns. The announced measures are framed as steps in a broader campaign to combat “phone addiction” and online fraud, with authorities arguing that tighter controls on monetization channels and audience behavior will contribute to a healthier digital landscape for minors. Industry observers say the policy signals a clear priority for safeguarding young users online while balancing the needs of streaming platforms and content creators. (Bloomberg)