Google has introduced a new capability in its search experience that uses artificial intelligence to generate images. The Google Search Generative Experience, or SGE, leverages Imagens AI model to transform text prompts into visual outputs. This addition aims to give users a quick, creative way to visualize ideas directly within search results.
To create an image, a user types a descriptive prompt into the search field. The system presents several image options, from which the best fit can be selected. The chosen image can be refined further by issuing text commands, allowing for iterative tweaks. The same generator can also work inside Google image search, turning a regular query into a command that guides the image creation process. Attribution for the generated content remains clear and visible, reflecting the origin of the tool. Attribution: Google
Google emphasizes that ethics and legality were central considerations during the feature’s development. Each generated image bears a distinctive tag and watermark to indicate its source. The system explicitly avoids creating photorealistic representations of real people or celebrities and it blocks outputs that would violate policy. These safeguards are part of maintaining responsible use within the platform. Attribution: Google
At present, the feature is in a test phase. Access is limited to users who are at least 18 years old and who have enabled SGE within Google Search Labs. This controlled rollout helps gather feedback and refine performance before a broader launch. Attribution: Google
Adobe has previously showcased technologies that alter color and other visual attributes through artificial intelligence, illustrating a wider industry trend toward intelligent image manipulation. Attribution: Adobe and partners