The first quarter of 2024 proved to be a landmark period for graphics card sales in Russia, driven by a notable annual rise of 23 percent. Citylink, a leading online retailer, shared this outlook with the press service, highlighting that the growth was broad-based and helped strengthen its position in a competitive market.
When compared to the same quarter in the previous year, unit sales climbed by 23 percent. Looking at the two prior years, 2022 and 2021, the quarterly figure rose by 18 percent and 19 percent respectively. In January through March, Citylink achieved its strongest performance in three years and gained additional market share amid intensified competition among vendors and retailers.
On the monetary side, video card revenues for January to March 2024 increased by 53 percent versus the first quarter of the previous year. The gains over 2022 and 2021 stood at 8 percent and 25 percent respectively, underscoring a robust demand trend during the period.
Customer purchasing patterns showed a clear preference for Nvidia GeForce RTX 4060 and 3060 graphics cards in the first quarter of 2024. Each model accounted for 40 percent of the top ten most frequently bought products in the category, signaling strong appeal for mid-range to upper-mid-range Nvidia offerings. Close behind was the Nvidia GeForce RTX 3050, which ranked well within the top ten.
Order activity in January through March of this year rose by 29 percent compared with the previous year, demonstrating continued momentum in consumer purchases. Relative to 2022 and 2021, the 2024 quarterly order volume increased by 28 percent and 34 percent respectively, illustrating sustained growth through multiple cycles of demand.
According to Citylink’s first quarter results for 2024, leading brands by order volume in the graphics card segment included Palit, Gigabyte, and MSI. The standout product by number of purchases in this period was the Palit GeForce RTX 4060 Dual graphics card with 8 GB of video memory, reflecting its popularity among buyers seeking performance with reasonable pricing.
News from the period also highlighted the introduction of a large Machenike gaming monitor, launched at 6,500 rubles. The move underscored a broader strategy to attract gamers with compelling bundles and competitively priced components in a market characterized by rapid price movements and evolving consumer preferences.