For International Women’s Day, Sber’s press service reported a remarkable activity powered by its GigaChat neural network. On March 8, roughly one million GigaChat users engaged with the platform to create and share greeting cards, generating about 1.5 million personalized cards in total. The collaboration of human creativity and artificial intelligence demonstrated how a large-scale AI model can participate in a festive, culturally meaningful gesture. These numbers illustrate not only user enthusiasm but also the growing adoption of AI-assisted communication tools in everyday life across the Russian-speaking user base and beyond.
Users have multiple convenient avenues to craft and send postcards. GigaChat’s capabilities are accessible through VKontakte and Telegram bots, as well as the web version of the neural network. This multi-channel approach ensures that people can engage with the service in the environment they already use daily, whether they are messaging friends on social networks, chatting in a Telegram channel, or simply visiting a dedicated web interface.
To create a postcard within VKontakte or via the Telegram bot GigaChat, users begin by selecting “New dialogue.” From there, they click on the “Create postcard” option to enter the design and message. The platform supports sending postcards to multiple recipients, with the VKontakte integration enabling messages to be sent to up to ten friends in a single action. This feature streamlines the process for social groups and teams who want to share a thoughtful note with several people at once, speeding up the distribution without sacrificing personalization.
Accessing the web-based version of the GigaChat postcard service involves navigating directly to the designated page. On the home page, users can locate a prominent button that invites them to “Create postcard for March 8,” a quick entry point designed to align the crafting experience with the holiday’s theme. The web interface emphasizes simplicity and speed, allowing users to craft messages that blend human warmth with the precision and versatility of AI-generated suggestions, while still preserving a personal touch in every card.
GigaChat stands as Sber’s neural network model capable of a wide array of tasks. It can answer questions and sustain fluid conversations in Russian, assist with coding tasks, generate images on demand, and perform numerous other functions. The platform integrates natural language understanding with creative generation, enabling users to move from a simple prompt to a fully realized postcard that combines thoughtful wording with appealing visuals. In this way, the technology supports both practical communication needs and expressive, decorative requests, making it a versatile tool for personal and small-group use as well as broader social engagement. The ongoing development of GigaChat reflects a broader trend of AI-driven assistance becoming a staple in everyday digital interactions, including festive occasions and public holidays, where timely, personalized content can strengthen connections across distance and time zones.