Elon Musk’s Tesla brand has rolled out a limited edition GigaBier beer, available to a constrained number of customers. The launch comes to light through Gadget Trend as reported by Portal.
The GigaBier bottle echoes the futuristic vibe of Tesla’s Cybertruck, the company’s iconic electric pickup. The beer is sold in a three-bottle can, each bottle holding 0.3 ml, for €89. The production is noted to take place in Berlin, and the flavor profile highlights citrus, bergamot, and hints of sweet fruit.
In the past, Musk has released a string of limited-edition products under his business umbrella. Instances include a flamethrower, a scented product called burnt hair cologne, a cyber whistle, and tequila. In 2017, Musk also experimented with his public persona, briefly listing himself as a hat salesman on Twitter as a playful branding move.
News outlet Socialbites.ca covered the moment Musk’s Twitter account became the most widely read on the platform, surpassing former U.S. President Barack Obama in follower count, signaling the lasting impact of his online presence on a global audience.