During a ten‑day sales cycle, 369 Fplus smartphones and tablets powered by the local Aurora operating system were sold, according to reports from D-Russia. The figures reflect a phased rollout aimed at showcasing Aurora’s hardware ecosystem and its compatibility with the Fplus lineup in the regional market.
The bulk of the sales consisted of 308 Fplus R570E smartphones, which generated approximately 4.9 million rubles in revenue. Life Tab Plus tablets accounted for 61 units, with a total value around 1.2 million rubles. Online purchases comprised about 78 percent of all orders, underscoring a strong shift toward digital channels in the consumer technology sector. Vendors note that Fplus devices running the Aurora OS are designed for reliability, reporting minimal critical bugs and stable performance across the device family. The devices also feature IP68 protection, guarding against moisture and dust and enabling operation in a wide range of weather conditions, an important consideration for buyers in variable climates.
One notable advantage of the Aurora platform is centralized device management through a dedicated service called Aurora Center. This capability is particularly valuable for organizations that issue devices to employees for official use, enabling IT teams to monitor, secure, and update devices remotely. The management service helps enforce compliance, control app permissions, and streamline deployment across mixed fleets, which can reduce support costs and lead times for enterprise deployments. The combination of robust hardware and enterprise-grade software management positions Aurora as a practical option for business customers seeking scalable device programs.
The devices come pre-installed with the Aurora operating system and a core set of native applications, including Dr.Web antivirus protection and the MyOffice Documents suite. This bundled setup aims to deliver immediate productivity tools out of the box, minimizing the need for additional installations and ensuring a consistent user experience across devices. With security and productivity software integrated from the start, organizations and individual users can approach daily tasks with confidence.
Historically, the Open Mobile Platform company behind Aurora initially supplied Fplus with a thousand licenses for the operating system. The plan was to release the devices ahead of the New Year, but early indicators show demand outpacing supply, signaling strong market interest and encouraging further production ramping to meet anticipated demand waves. Analysts observe that this dynamic mirrors broader consumer trends toward integrated hardware-software ecosystems that prioritize reliability, security, and ease of use, particularly in regions emphasizing robust after-sales support. The brand has also been associated with the moniker of a smartphone renowned for its camera capabilities, highlighting a marketing thread that ties image quality to a comprehensive, trustworthy platform.