During its festive season campaign, the Epic Games Store has begun a daily free game giveaway. The initiative originates from the Epic Games Store and is being reported by various gaming outlets. Users who participate can claim one free game each day, permanently adding it to their library. The daily free title is updated at 19:00 Moscow time, which aligns with the platform’s standard promotional schedule.
On the first day of the event, players can secure Bloons TD 6, a popular tower defense title, at no cost. The game typically retails for $7, which is roughly 450 rubles at current exchange rates. In addition to the starter title, several high-budget projects are anticipated to appear in the free rotation over the course of the promotion, raising anticipation among fans and collectors alike. The shift to a new free game occurs each day, inviting players to check back regularly to see which new title is available for permanent ownership.
Industry insiders, including billbil-kun, have projected that the promotion could extend through January 10. If this forecast holds, players could amass a catalog of up to 27 distinct games during the event window. This type of limited-time giveaway has become a hallmark of Epic Games Store promotions during the holiday season, drawing attention to the platform as a destination for free, permanently owned titles.
Historically, the store has staged extensive seasonal giveaways. For example, in prior years the campaign saw 12 games offered in 2019 and 15 games in both 2020 and 2021. These patterns help set expectations for the scale and cadence of the current promotion, while also highlighting the platform’s ongoing commitment to delivering value to its user base.
Recent coverage from gaming outlets also notes ancillary promotional content linked to the broader ecosystem, such as cosmetic drops and collaboration skins within popular titles. For instance, reports have indicated that an Altair skin associated with Assassin’s Creed appeared in the Rainbow Six Siege multiplayer shooter as part of promotional activity, underscoring how cross-title promotions can intersect with major releases and events across the gaming landscape. [Citation: Rozetked and industry sources]