In Switzerland, H. Moser & Cie unveiled the Endeavor Center Seconds Genesis Pixel, a bold watch that uses a giant QR code on its dial to unlock a digital layer. Reports from Portal and Yanko Design have highlighted this unusual blend of timekeeping and tech. The watch abandons the traditional hour and minute hands in favor of a bold, scannable emblem that doubles as an entry point to a curated virtual experience. The dial is etched with a prominent QR pattern, while the case is crafted from micro-blasted steel and protected by a sapphire crystal, creating a striking contrast between industrial texture and refined shine.
Pointing a smartphone camera at the QR code triggers a secure interaction with the device. The wearer can then access H. Moser & Cie’s dedicated metadata store, a private digital world that requires a special VIP key for entry. This approach positions the Genesis Pixel not just as a timepiece, but as a bridge to a controlled, immersive ecosystem that rewards verified owners.
In a nod to modern fabrication, the titanium crown and bezel were produced using 3D printing technology. The watch’s back is transparent, offering a window into the intricate movement and gears that power its operation. H. Moser & Cie notes that only a limited run was produced—fifty pieces in total—making this model a rare collector’s item for connoisseurs who value both craftsmanship and digital exclusivity.
Pricing reflects its exclusivity, with each Genesis Pixel selling for $29,000, a figure that positions it within a niche market where artistry, provenance, and advanced manufacturing intersect. At current exchange rates, this price translates to roughly two million rubles, underscoring the watch’s premium status and international appeal.
In related news, Huawei has previously introduced Buds Watch, a model that blends wearable timekeeping with audio functionality. In that design, the watch housing also serves as a case for wireless headphones, illustrating how brands are increasingly combining everyday devices with integrated audio experiences to appeal to tech-forward consumers.