Elon Musk has outlined plans to expand Twitter’s workforce in the coming years, signaling that growth and renewed investment are on the table for the popular social network. In discussions with CNBC, he conveyed a belief that adding more staff could help Twitter accelerate its product development and overall operations, aligning with a broader push to scale the platform’s capabilities and services. The idea of hiring more people is coupled with the possibility that the company might bring back workers who were previously laid off, reflecting a flexible approach to talent management as the business evolves.
Twitter recently appointed a new chief executive to lead the company’s commercial strategy. Linda Yaccarino, the former head of advertising at NBCUniversal, has stepped into the CEO role, with Elon Musk retaining responsibilities as chairman and chief technology officer. In this arrangement, Yaccarino is expected to focus on business operations, partnerships, and revenue generation, while Musk oversees product development, software engineering, and systems operations to ensure the platform’s technical integrity and innovation continue to advance. This leadership split aims to balance strategic revenue objectives with the ongoing work of building a strong, reliable product for users and advertisers alike.
Since the acquisition of Twitter for 44 billion dollars in 2022, the company has undergone significant organizational changes. Early in the ownership transition, a sweeping downsizing occurred that reduced the workforce dramatically. The employee count fell from thousands to a considerably leaner team, prompting discussions about the long-term staffing needs of the platform and how best to allocate resources to maintain performance, security, and user experience. As the business continues to evolve, executives and observers alike watch closely to see how staffing decisions will shape Twitter’s ability to compete in a crowded social media landscape and meet the expectations of a diverse global audience.