Elon Musk, the founder behind Tesla and SpaceX, shared a video featuring a fresh animation of the X logo, formerly known as Twitter. The clip appeared on Musk’s official X profile and drew attention from followers worldwide.
In this updated logo render, the letter X spins and periodically shoots out bursts of flame. The animation was created by a user under the alias XX, who posted the original rendition before Musk reshared it to his own feed without additional commentary.
XX’s caption claimed, X burns away the lies and leaves the truth behind, with a note tagging Elon Musk in the same post. Musk did not add his own commentary when reposting the video, letting the clip speak for itself. Within a four-hour window, the video racked up around 27 million views, roughly 150 thousand likes, and more than 10 thousand comments from a wide audience.
Several subscribers critiqued the quality of the new animation, expressing disappointment with what they saw as a lack of polish from a high-profile platform figure. One commenter, using the handle CJ, asked why the edits appeared to be of such low quality and suggested higher production value would be expected from someone with significant wealth and influence.
Background context helps frame this moment: Musk acquired Twitter on October 27, 2022, in a deal valued at roughly 44 billion dollars. In early 2023 the platform underwent a rebranding move that changed its public-facing name from Twitter to X, aligning with Musk’s broader branding approach and his interest in creating a unified, multi-functional social space under the X banner.
Earlier discussions touched on how creators and executives can leverage platform features to generate revenue or boost engagement. Topics around subscriptions, creator monetization, and community-building strategies have remained prominent as platforms experiment with new formats and member-only content, aiming to balance accessibility with sustainable revenue streams for continued innovation.
As the conversation around digital branding continues, observers note the tension between high-visibility branding moments and the practical expectations of daily users. The X logo animation episode serves as a case study in how a rebrand can both energize an audience and invite scrutiny over production quality, scripted content, and the long-term identity of a major social network. Analytics from this event suggest that visual branding events can quickly ripple through user feeds, influence perception, and spark discussions about authenticity, authority, and platform direction.