A recent joint study from Mediacom.Expert and Surveyolog.ru reveals a notable pattern among Russian Internet users: many support bloggers with financial contributions. The analysis shows that roughly 15 percent have transferred funds to creators at least once for their content. A separate survey published on socialbites.ca highlights the most common donation topics as travel, video games, entertainment, and humor.
Donations in Russia show a clear tilt toward travel content, which attracts the largest share of support at about 22 percent. Video game content follows closely at around 21 percent, with entertainment and humor each drawing about 21 percent as well. Nearly one in five supporters also backs bloggers who discuss psychology, personal development, and health topics. Creators focused on family and parenting receive backing from about 18 percent of participants, while trainers or coaches enjoy similar levels of support. Food influencers and arts and culture bloggers each attract donations from roughly 16 percent of respondents.
The survey also indicates that generosity is not uniform. About half of respondents donate irregularly, with roughly one-tenth giving once every six months. Around 15 percent contribute every two to three months, and 17 percent provide support on a monthly basis. A smaller portion gives more frequently than monthly.
In terms of donation amounts, the majority are willing to contribute between 50 and 100 rubles. About a quarter would give 100 to 200 rubles, while 15 percent are prepared to donate 200 to 500 rubles. Another 12 percent would contribute between 500 and 1000 rubles, and around 6 percent would donate more than 1000 rubles. These figures reveal a broad spectrum of engagement levels among supporters.
When asked about the motivation behind donations, nearly half of respondents stated a desire to help creators produce more content. About a third contribute to influencers involved in charitable work. Donations during live streams account for around 28 percent, with a similar share appreciating creators who offer expert advice and analysis. A comparable portion values access to exclusive content obtained through these contributions.
A segment of respondents, about 17 percent, contributes money to creators who share personal life tips at events. Additionally, 16 percent express gratitude for bloggers who recount personal stories and experiences. A further ten percent are willing to pay for early or exclusive access to content before other subscribers.
Historically, one broadcaster reported allocating a substantial sum, roughly 10 million rubles, toward unusual donations to bloggers, with planning taking place several days in advance. This detail underscores the variability in how donors approach charitable gestures within the creator economy and how donors weigh the potential impact of their support.