Following the announcement of a collaboration between Dodo Pizza and miHoYo, the creator of Genshin Impact, Dodo Pizza’s services went temporarily offline. Online BUSINESS reported the disruption soon after the partnership went public. The promotion, unveiled on the night of September 17, promised a blend of food and fantasy by pairing themed pizza bundles with Genshin Impact merchandise and in‑game perks, aiming to energize audiences in North America and Canada along with broader markets.
Official descriptions framed the promotion as themed combinations that would come with authentic Genshin Impact items. The merch lineup included keychains featuring game branding, a gift code granting in‑game Wings, and an acrylic statuette of a character. The initiative was presented as a cross‑brand experience where a simple meal could unlock physical mementos and digital rewards, strengthening the bond between Dodo Pizza fans and Genshin Impact enthusiasts.
As of 1:00 AM, the ordering window for that day had closed, and morning orders had not yet reached recipients. At the time of reporting, the Dodo Pizza homepage displayed a 404 Not Found error, and the mobile app showed the delivery address as temporarily closed, signaling a broader technical disruption during the campaign launch. Observers noted the unusual outage against the backdrop of a high‑profile brand collaboration and the pressure such events place on online ordering systems.
In June, Dodo Franchising filed a lawsuit against Telegram Messenger over the loss of the Dodo Pizza channel name. Company representatives argued that Telegram’s actions constituted unfair competition and sought the return of the channel name to Dodo Pizza, which had previously owned it before another user purchased it and put it up for sale. The case highlighted ongoing concerns about brand control and digital property in the crowded online ecosystem.
Earlier reports indicated that a new game from the Genshin Impact creators would be released within 11 days and had reportedly earned around 52 million dollars. Market chatter around that figure underscored the enduring appeal of the Genshin universe and the potential impact on cross‑brand collaborations, promotions, and platform partnerships as Dodo Pizza and miHoYo navigated the aftermath of the promo and related developments.