Digital Experience: A practical path for SME transformation in Canada and the US

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2. All about Digital Experience

Many companies recognize the clear impact of combining modern technologies with strategic goals, yet not every organization has the resources to deploy them. Barriers remain wide and varied: limited financing options and slow subsidies, red tape, risk aversion, and a persistent lack of information that can derail even the best plans. These obstacles often stand between a business and its digital future, hindering progress and narrowing horizons. The path forward requires practical guidance, accessible tools, and a readiness to experiment with new approaches that fit real-world budgets and timelines.

To bridge these gaps and speed up transformation, the Speed Up SME Office COIICV presents Digital Experience, a program focused on practical use of technology to upgrade operations. The initiative emphasizes tangible outcomes and tailored recommendations that align with each company’s resources and goals. By showcasing concrete steps and real-world examples, Digital Experience aims to accelerate the journey from awareness to implementation, helping small and medium enterprises move toward measurable gains in efficiency and competitiveness.

The upcoming conference on the Use of Technological Infrastructure invites business leaders to explore how digital tools can reshape daily workflows. Attendees will gain insights into building a robust tech foundation, from data capture to storage and retrieval, with guidance on selecting suitable infrastructure and governance models. Participation requires pre-registration and promises a focused, hands-on discussion about turning technology into a practical asset rather than a distant aspiration.

Among the featured speakers is Vicente Ruiz, chief executive at GDX Group Technologic Consulting (SLU). He will share success stories about deploying robotic process automation (RPA) in document management, highlighting how automation can streamline document capture, archiving, and search. His perspective illustrates how integrated solutions can reduce manual effort, improve accuracy, and shorten cycle times across core business processes.

Overall, Digital Experience seeks to empower companies to make informed choices, test new ideas, and build capabilities that endure beyond one-off projects. The aim is not merely to adopt technology for its own sake but to embed digital practices that generate lasting value, unlock growth, and support resilience in a fast-changing market. The program recognizes that transformation is a journey, not a single event, and it places a strong emphasis on practical outcomes, governance, and continuous learning.

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