This presentation focuses on making a business more attractive to digital marketing professionals by exploring the latest trends and techniques in SEO (Search Engine Optimization) and SEM (Search Engine Marketing) for Google. It targets a future customer base and demonstrates how a site can rank among the top results in search engines. Attendees will learn how paid advertising strategies can power marketing goals and drive measurable growth for a business.
Participants will receive a clear introduction to SEO and SEM, covering core concepts and the key differences between the two. The program emphasizes content and keyword optimization, strategies to improve search engine positioning, and the value of both internal and external linking. It also shows how to build site authority through credible signals and how to use tools and analytics to measure performance and refine SEO approaches. The discussion includes how to craft effective pay-per-click ads, maximize return on investment, and run successful SEM campaigns. Real-world case studies and practical examples illustrate success in SEO and SEM, providing actionable insights for immediate application.