A new wave of flexible convergent tariffs has been introduced by the MTS digital ecosystem, letting customers pay for home and mobile Internet from a single account. The core shift goes beyond a simple bundle. It enables users to lock in a fixed Internet speed while staying connected to mobile services without the hassle of switching plans. This approach blends fixed and mobile connectivity into one streamlined package, making it easier for households to access digital services, entertainment, and essential connectivity all in one place.
One standout option focuses on online cinema and home television, consolidating several older tariffs into a single, cohesive plan. Users can choose a connection speed up to 1 Gbps, and a family plan is available that supports up to five SIM cards. The goal is to reduce decision fatigue and provide a clear path to high-speed home Internet paired with mobile access, without the friction of juggling multiple services.
Olga Ziborova, vice president for ecosystem development and marketing at MTS, describes this strategy as a move to broaden value beyond fixed and mobile communications. The plan bundles a broad set of ecosystem services, including online cinema, television offerings, and additional digital tools for smart homes and entertainment across various media. This aligns with a broader push to integrate services across platforms, making it easier for households to manage entertainment, security, and connectivity from a single place.
According to Ziborova, the new tariff lineup is designed to be even simpler and clearer when selecting the best combination of communication and digital services. The focus is on reducing complexity while expanding the practical benefits of an integrated digital ecosystem for households, small teams, and local communities. The aim is to help users make confident choices that support everyday digital life, from streaming content to staying connected on the go.