Golden Concept recently unveiled a limited edition set of Apple devices encrusted with platinum and diamonds, a collection marketed as Billionaire’s Devices. The cataloged value of this exclusive lineup reaches around 250 thousand dollars, translating to roughly 23.5 million rubles in today’s market terms. The assortment centers on a flagship iPhone 15 Pro Max, complemented by premium audio and wearable tech, all encased in platinum and adorned with diamonds of varied cuts and qualities. The roster includes the iPhone 15 Pro Max, AirPods Max wireless over‑ear headphones, the Apple Watch Ultra 2 smart watch, and a mechanical watch that carries no direct Apple affiliation. Across every piece, the exterior is fashioned from platinum and studded with a spectrum of meticulously cut diamonds, lending each item a distinctive, high-luxury aesthetic. The collection radiates a sense of exclusivity and showcases a blend of modern technology with traditional precious metals and gemstones, designed to appeal to collectors who value both performance and provenance in equal measure. This presentation aligns with a broader trend in luxury tech, where flagship devices are treated as collectible art objects rather than everyday tools, a phenomenon discussed in industry roundups and by luxury tech outlets (Golden Concept, 2024).
The most conspicuous item in the Billionaire’s Devices lineup is the iPhone 15 Pro Max. This device weighs in at 213 grams and contains a total of 2,448 diamonds, collectively weighing 36.72 carats. For comparison, the standard model weighs 221 grams, making the customized version slightly lighter in this particular build while maintaining a substantial presence in hand and in photographs. The stark contrast between the plain metal and the diamond‑dusted surface highlights the transformation from a consumer gadget to a statement piece. Each facet on the diamonds catches light differently, producing a glittering effect that speaks to the wearer’s taste for luxury and exclusivity (Golden Concept, 2024).
Manufacturing the Billionaire Devices required a significant amount of craftsmanship and time. Official figures indicate that the process consumed more than 500 working hours, with 7,586 diamonds employed across the entire set. This level of handwork and gem distribution underscores the artisanship involved in turning a mass‑produced electronics device into a bespoke luxury artifact. The combination of high‑tech engineering and traditional jewel‑setting techniques results in something that is as much a sculpture as it is a functioning gadget, designed to endure both the rigors of daily use and the spectacle of ceremonial display (Golden Concept, 2024).
Customers can expect worldwide delivery of the entire Billionaire’s Devices set within a few days, a promise supported by a logistics approach that prioritizes precision and care. The set is delivered inside a specially crafted box made from natural black oak, chosen for its durability and its ability to cushion the precious instruments from bumps or scratches during transit. The presentation of the packaging reinforces the premium nature of the collection, turning unboxing into a ceremonial experience that mirrors the value and artistry of the devices themselves (Golden Concept, 2024).
In a broader context, this initiative builds on a history of luxury technology collaborations, where high‑end accessory makers team with hardware brands to reimagine mainstream devices as collectible objects. This particular project has drawn attention not only for the sheer volume of diamonds but also for the careful balance between usability and display. It demonstrates how a standard smartphone can be transformed into a conversation piece that represents wealth, taste, and a distinct lifestyle, rather than merely a tool for communication. Observers note that such pieces often become focal points at private gatherings or curated exhibitions, where collectors and enthusiasts study the craftsmanship, provenance, and potential resale value over time (Golden Concept, 2024).
Earlier in the year, Apple collaborated with bloggers to showcase some of the company’s most expensive headphones as part of Halloween festivities. This prior collaboration hints at a growing culture of sharing luxury tech stories through influencer channels, hinting at how premium devices intersect with social narratives and seasonal campaigns. Bloggers highlighted the allure of exclusivity and the visual drama of premium materials, though the Halloween context was more about spectacle than practical use. The juxtaposition of everyday listening devices with extravagant embellishments has sparked discussions about the boundaries between luxury and utility and what consumers seek in high‑end technology today (Golden Concept, 2024).