In 2022, Beeline subscribers reduced their voice calls by 9.7 percent compared with the previous year, according to the analytical service Beeline.Analitika. The report highlights a shift in how people communicate as data usage grows and traditional voice traffic declines.
For the first ten months of 2022, Beeline reported a 23.4 percent year-over-year increase in mobile internet traffic while voice calls continued to fall by 9.7 percent in the same period. This pattern underscores a broader movement away from conventional voice channels toward data-driven communication tools.
Industry observers note that the drop in voice calls is part of a multi-year trend across multiple operators. Analysts point out that the rate of decline in voice usage has been steady, with subscribers increasingly opting for alternatives that combine convenience with cost efficiency.
The shift is widely attributed to the growing popularity of messaging apps and voice features within those apps. Services such as instant messaging platforms now support voice messages and calls, offering rapid, flexible ways to stay connected without deploying traditional cellular calls. Experts anticipate this transition will continue as mobile ecosystems evolve and consumer preferences favor on-demand, multimedia communication.
This dynamic is not unique to any single market. In many regions, users are spending more time online, exploring a mix of messaging, video, and social platforms. The trend reflects broader changes in digital behavior, where data-enabled communication replaces voice-centric patterns for both personal and professional use.