Russian game developer Mundfish is expanding Atomic Heart’s footprint with a provocative, limited edition line of condoms tied to the game. The initiative, reported by Portal via Cybersport.ru, marks a bold cross-promotional move that blends entertainment with branded merchandise in a way few titles have explored.
The first batch of these limited condoms centers on the game’s key characters, featuring artwork that taps into Atomic Heart’s distinctive world. The initial packaging showcases the Twins, the robotic antagonists who cross paths with the protagonist in the opening moments of the adventure. The design choices aim to spark curiosity and conversation among fans while underscoring the game’s retro-futuristic ambiance.
According to a distributor statement, the collaboration brings together the Atomic Heart development team and the condom maker for a three-pack release featuring characters from the game. The Twins pack is explicitly highlighted as the premiere installment, with a playful nod to the characters’ dynamic—two complementary robots named Left and Right, a pair that mirrors the loyal presence friends often provide. The plan is to reveal additional figures from the Atomic Heart cast in subsequent drops, expanding the collectible line and inviting ongoing engagement from the player community.
Atomic Heart is scheduled to launch on February 21 for PC, PlayStation 4, PlayStation 5, Xbox One, and Xbox Series X/S. In Russia and the member states of the Commonwealth of Independent States, distribution will be handled through VK Play, aligning with regional digital distribution practices and serving a broad base of local fans who follow the title closely.
Recent discussions around Atomic Heart have included regional policy considerations, including debates in Ukraine about access to major gaming platforms such as Steam, and console ecosystems operated by Microsoft and Sony. These conversations reflect the broader context in which the game sits—an international release that intersects with diverse regulatory landscapes and consumer protections across different markets. The ongoing dialogue illustrates how publisher strategies adapt to local rules while maintaining a global fan experience.