Reports from the DTF portal, echoed by Reddit and VGC, indicate that British retailer Asda has begun offering the physical edition of the action game Immortals of Aveum at a strikingly low price: one pound. This development has sparked discussion among gamers and industry watchers, who are curious about how fast retailers adjust shelf pricing in response to demand and inventory levels. The scoop comes amid a broader trend of retailers experimenting with aggressive markdowns to move older stock, a tactic that sometimes surfaces in the run-up to the holiday shopping season. In this case, the online chatter from Reddit users who first flagged the price tag is now complemented by trade coverage, lending legitimacy to the claim that Asda’s stores are pushing the title for quick turnover while physical copies remain available in some locations.
Immortals of Aveum, a title developed by Ascendant Studios, has not captured broad audience appeal or critical acclaim since its release in November 2023. Reviews were mixed to negative, with critics pointing to underdeveloped mechanics and a lack of standout features. The game debuted with a typical launch price of £59.99 (roughly 6.9 thousand rubles), positioning it as a premium product at launch that did not sustain high market momentum. The current £1 offer underscores a volatile pricing trajectory that is common for games that fail to meet sales expectations, and it has generated considerable discussion among collectors and players who track the lifecycle of games from launch to clearance pricing. The move also raises questions about the long-term value of physical editions when digital distribution remains a viable alternative for most consumers, and about how retailers decide when to pivot away from stock in favor of digital-first strategies .
VGC notes that Asda and similar retailers regularly conduct sales as a mechanism to reduce warehouse stock, a practice that can lead to rapid price shifts for past-generation titles. The broader implication for shoppers is clear: a physical copy of Immortals of Aveum may become scarce, and bargain-hunters could see temporary price dips elsewhere as the retailer tests demand elasticity. In the same breath, the chain has hinted at a longer-term strategic shift away from physical media, suggesting a future where digital storefronts dominate but with selective, time-limited promotions on select titles. For consumers in the United States and Canada, this pattern mirrors what many local retailers and digital marketplaces do to clear space and refresh catalog offerings, making it worthwhile to monitor both physical aisles and online catalogs during clearance cycles .
Asda’s online listing also reflected a temporary price on the Xbox Series X version, which briefly appeared for £1 before selling out. The PlayStation 5 version was not available on the official site at that time, reinforcing the notion that stock levels and platform-specific demand heavily influence price movements. Whether these price anomalies lead to a lasting shift in consumer behavior remains to be seen, but they do illustrate how quickly a blockbuster-sized discount can travel from a retailer’s digital shelf to social feeds and gaming forums. For analysts and enthusiasts tracking the cross-border impact of European retail pricing on North American markets, the Asda case provides a compact example of how global supply chain dynamics, game sentiment, and platform availability intersect to shape real-world purchasing decisions .
In the broader context of late-2023 to early-2024 retail patterns, Immortals of Aveum serves as a case study in the reception of newer IPs and the fate of mid-tier releases in a crowded market. It also highlights how discounts, even if short-lived, can influence perceived value and collector interest, particularly among players who prioritize physical editions. For buyers in Canada and the United States, the episode underscores the importance of comparing both physical and digital options, watching for flash sales, and evaluating whether a discount reflects core game quality or merely a stock-management tactic. The immediate takeaway is straightforward: price signals from retailers can fluctuate rapidly, and savvy shoppers benefit from staying alert to temporary drops on both storefronts and marketplaces, short-lived as they may be.