Beyond the iPhone 15 lineup, Apple is targeting a broader fall release window with the anticipated next-generation Apple Watch Series 9 and Watch Ultra 2. Bloomberg’s Mark Gurman, in his weekly Power On briefing, outlined the plan and highlighted how these wearables fit into Apple’s broader ecosystem strategy. The message from Gurman underscored that Cupertino is pressing ahead with a substantial refresh across its wearable lineup, aiming to offer improved performance, new health features, and refined designs that resonate with a broad user base in North America and beyond.
Speculation points to two distinct Series 9 models and an updated version of the second-generation Watch Ultra, which have been codenamed N207, N208, and N210 during development. The leak-driven discussion around these codenames reflects Apples internal milestone tracking and supplier coordination, signaling a multi-model strategy designed to broaden choice for both everyday users and enthusiasts who demand top-tier ruggedness and extended battery life in the same generation.
In addition to wearables, Gurman suggested that Apple plans to roll out a robust slate of Mac and iPad updates before year-end. The roadmap reportedly includes a MacBook Pro about 13 inches with an M3 chip, refreshed iMacs that could push the envelope on display size in one model with a noticeably expansive 30-inch panel, upgraded MacBook Air variants, and a redesigned iPad Pro. There was also mention of an iPad Air adopting an OLED screen and transitioning to an M-series chip, signaling Appleontinuous investment in display quality and processor performance across the line.
Gurman also touched on additional hardware in the pipeline, including third-generation AirPods Pro and new home devices such as an advanced smart display and an upgraded Apple TV. These entries reflect Apple’s ongoing effort to deepen its presence in both personal audio and living-room technology, creating a more cohesive experience when devices are used in tandem and controlled by the same account ecosystem.
According to an insider source, Apple has an update in the works for its AR headset that launched during the summer, with expectations that the next iteration may arrive around 2025. While the current model fuels early adopter interest and enterprise experiments, the forthcoming version is anticipated to bring improvements in optics, processing power, and a more comfortable wearable profile as Apple continues to refine spatial computing experiences across mass-market and professional contexts.
Earlier chatter around the new Apple devices included reports of discovery in a private or incognito mode, which is common for products in early development stages. Such findings often surface as part of the broader pattern of preliminary internal testing and supplier briefings, with subsequent disclosures shaping investor and consumer anticipation ahead of formal unveilings. The ongoing cadence of updates across the product family demonstrates Appleocus on blending hardware performance with software integrations to drive user engagement across the ecosystem.