In 2024, Apple is set to refresh its entire iPad lineup, according to a report in the Power On newsletter by Bloomberg’s Mark Gurman. The update aims to realign the company’s tablet strategy after a sluggish year, with the company reportedly focusing on new displays and chips across its tablet family.
A year without new iPad releases in 2023 contributed to a revenue dip in the tablet segment, which declined by about 10 percent in the third quarter. The challenge prompted strategic planning to inject momentum back into the product line and bolster overall performance in the mobile computing category.
Plans circulating for 2024 indicate a substantial iPad Pro refresh featuring 11- and 13-inch OLED displays powered by the new M3 family of chips. This strategy is expected to roll out in the first half of the year, while updates to other models in the iPad line, including the iPad mini, iPad Air, and the standard iPad, are anticipated throughout 2024. The goal appears to be to restore momentum across the entire tablet range and to tighten the integration between hardware capabilities and Apple’s silicon advancements.
The most recent major iPad event occurred in October 2022, when Apple introduced the 10th generation iPad alongside the iPad Pro powered by the M2 chip. Since then, enthusiasts have been awaiting a broader slate of improvements that could redefine how Apple positions its tablet ecosystem in daily workflows and creative pursuits.
A broader 2024 plan reportedly includes updates to other flagship devices as well, with the MacBook Air and Mac mini also slated for refreshes, along with the entry-level AirPods lineup. The updated flagship AirPods Pro is not expected to arrive before 2025, suggesting a staged approach to product cadence that balances new features with supply considerations and consumer demand.
Apple remains a leading force in the tablet market. IDC data from the first quarter of 2023 placed iPad at a 35.2 percent share, ahead of Samsung at 23.1 percent and Huawei at 6.6 percent, signaling strong brand loyalty and a robust ecosystem that underpins continued growth in the segment.
Rumors and industry observations have long mentioned prototypes and product ideas that ultimately did not reach production, illustrating the competitive and iterative nature of Apple’s hardware roadmap. The ongoing cadence of announcements and refresh cycles continues to shape consumer expectations and the competitive landscape in tablets, laptops, and wearable devices.