Apple Watch Ultra 2 and Apple Watch Series 9 arrive in Russia with new prices
The Apple Watch Ultra 2 was introduced in Russia on September 12 and is listed at 110,000 rubles. The information comes from press services at the M.Video-Eldorado and MTS retail networks, which confirmed the price and availability to socialbites.ca. This flagship model is positioned as a rugged, sport‑focused smartwatch built for outdoor enthusiasts and users who demand durability, extended battery life, and the latest health and safety features offered by Apple.
Alongside the Ultra 2, the retailer channels indicate that the Apple Watch Series 9 will be sold in Russia at 55,000 rubles. The 41 mm version is priced at 55,000 rubles, while the 45 mm variant is set at 60,000 rubles. As with the Ultra line, all color options announced during the product presentation—pink, gold, gray, black, and red—will be available in the Russian market. This color spectrum mirrors Apple’s global offering and allows buyers to choose a model that matches personal style and wardrobe choices.
The Apple Watch Series 9 introduces notable hardware and software enhancements. It features the new S9 processor, which brings faster app launches and smoother interactions, paired with an upgraded U2 chip to improve wide‑band connectivity and location services. A fresh gesture capability, Double Tap, enables users to trigger programmable tasks without touching the screen, offering a quick hands‑free control method for activities like answering calls or starting workouts. The display has also received a meaningful boost in brightness, with the matrix reaching up to 2000 nits for better readability in bright outdoor conditions. These improvements collectively aim to enhance daily usability, health tracking accuracy, and overall user convenience.
As with the iPhone 15, the new Apple Watch models were slated to be released worldwide on September 22, 2023. In Russia, pre-orders were already being accepted through participating retailers, but it remained uncertain whether buyers would receive their devices precisely on the global launch date. The staggered availability is a common pattern for major product launches, where pre-orders help gauge demand and ensure stock for a synchronized rollout in multiple regions. For buyers who value speed, early ordering often translates into the best chance of securing a unit on launch day, though stock levels can vary by retailer and location.
Past price observations in the Russian market showed that the iPhone 15 Pro Max carried a price tag of at least 190,000 rubles at major retailers. This historical data helps contextualize the pricing strategy for new Apple wearables, highlighting the premium positioning of the brand’s flagship devices. Consumers should consider not only the sticker price but also potential bundle offers, warranty terms, and availability of accessories when comparing options. Overall, the Russian market for Apple’s wearables reflects a balance between premium device features and market-specific pricing dynamics, with availability across multiple colorways and sizes to meet diverse consumer preferences.
This release pattern aligns with the global approach Apple tends to take—rolling out flagship hardware first, followed by connected software enhancements and a wide array of accessories and services. For buyers in Canada and the United States, the timing and pricing may differ due to local taxes, import duties, and regional promotions, but the core advances in processing power, display performance, and gesture controls remain a shared hallmark of the Series 9 and Ultra 2 families. Users considering upgrades should weigh how the new S9‑driven performance and the Double Tap feature fit into their daily routines, whether for fitness tracking, navigation, or quick communications.
In summary, Russia’s market introduction of the Apple Watch Ultra 2 at 110,000 rubles and the Series 9 at 55,000–60,000 rubles reflects Apple’s strategy of offering a broader range of wearables tailored to different usage scenarios. The inclusion of enhanced brightness, faster processing, improved connectivity, and gesture-based controls adds tangible value for those seeking up‑to‑date wearables. As with other recent launches, consumers should monitor retailer notices for availability specifics, wait times, and any regional promotions that could influence final purchase decisions. Citations: M.Video-Eldorado press services; MTS retail announcements; socialbites.ca coverage. ”