Apple started the year 2024 with a plan to ship Vision Pro mixed reality headsets to major retail networks during the first week. This update comes from Ming-Chi Kuo, a trusted insider at TF International Securities, who is frequently cited by The MacRumors team.
Earlier projections from Kuo suggested devices would begin arriving by the end of January, but Apple adjusted its forecast after reviewing fresh supplier data. The new timeline pushed the official sales kickoff from early February to late January, signaling a tighter schedule than initially expected.
Forecasts from Kuo place 2024 shipments in the neighborhood of 500,000 units. While this is a modest number for Apple, the cap reflects production pinch points, especially around the high-density display modules. Sony oversees much of this critical component, and any bottleneck can ripple through the entire supply chain.
Vision Pro was unveiled by Apple at its Worldwide Developers Conference in June 2023, and the company originally anticipated a first-quarter 2024 release. That calendar window has always carried different implications for the U.S. market, where regional factors can influence the rollout pace and demand expectations.
The initial asking price for Vision Pro stands at $3,500. In the current economic context, this figure is widely discussed as a premium entry price and a signal of Apple’s strategic positioning in the immersive technology space.
Industry observers and technology writers are already compiling lists of the most anticipated Apple devices for 2024, with Vision Pro firmly in the spotlight as a catalyst for new experiences in augmented and mixed reality.