The Apple Vision Pro mixed reality headset is slated to reach Russian shelves in early spring 2024, though it may not offer Russian language support. This detail comes from industry insiders cited by the Izvestia outlet.
In discussing the rollout of new Apple hardware, Vision Pro could appear in the Russian market as early as March, with an estimated price range around 450,000 to 500,000 rubles, according to Lyubov Morozova, who leads the Apple department at the diHouse distribution firm, speaking on a broadcast.
The official United States price for Vision Pro is 3,499 dollars, which translated to the ruble equivalent at the time of the report stood at roughly 314,000 rubles.
Retailers such as MTS, Restore, and M.Video-Eldorado confirmed plans to offer Vision Pro in Russia, yet they did not specify a concrete launch date or the final price. Several outlets indicated that they did not plan bulk purchases of the device initially.
Industry experts interviewed by Izvestia suggested that demand for Vision Pro in Russia might be limited but steady. Their outlook takes into account the current reception of virtual reality and mixed reality headsets from other brands on the local market.
Analysts also noted the balancing act between premium pricing, availability, and local language support when evaluating the product’s potential success in Russia. The conversation reflects broader questions about how luxury tech devices perform in markets with varied consumer needs and retail ecosystems, and how quickly new features and localized content could influence adoption rates. Attribution: Izvestia coverage and retailer statements provide the basis for these assessments.