Apple Advances Vision Pro 2: Prototypes, Pricing Expectations, and Timeline
Apple has begun developing and prototyping a second generation of the Vision Pro mixed reality headset, according to IT Home which cites DigiTimes. The report notes that Apple’s supply chain orders signal the start of this new product cycle and that four versions are currently under testing in Cupertino’s labs.
In DigiTimes’ view, one model is likely to carry a premium price similar to the original Vision Pro, while another could serve as a more affordable option. The outlet adds that the budget version may cost about half of the components used in the first device, though details on the remaining two variants remain sparse.
Prototyping and testing are expected to begin in the first quarter of 2024, with a broader market launch anticipated in the second half of 2025. The original Vision Pro is projected to reach consumers in the United States during the upcoming year’s first quarter, expanding Apple’s footprint in mixed reality hardware.
Historically, the iPhone 15 series has been cited as one of Apple’s most successful product lines in recent years, underscoring the company’s momentum as it ventures further into immersive technology and spatial computing with Vision Pro 2.
Analysts and industry watchers will be paying close attention to how Apple negotiates hardware costs, field performance, and the consumer value proposition as it iterates on this influential MR platform. The DigiTimes reporting through IT Home emphasizes supply chain signals that often precede major product cycles, while broader market dynamics and competition from other AR/VR players will shape the final pricing and feature set of the Vision Pro 2.
As Apple moves from concept to production planning, the company’s ability to balance high-end capabilities with space for a lower-cost model could determine the pace at which spatial computing becomes more mainstream. Observers expect the device lineup to reflect a strategy that preserves premium experiences for enthusiasts while widening access for a broader audience over time.
In summary, Apple’s Vision Pro 2 effort appears well underway with multiple prototypes in development, a tiered pricing approach anticipated, and a clear timeline guiding a late-2025 market entry. The industry will watch whether the new models deliver compelling value, seamless integration with Apple’s software ecosystem, and the kind of immersive experiences that have defined the Vision Pro so far.