Apple fans are eyeing a launch that is still quite far off. Reports hint at a potential debut of Apple Vision Pro 2 not for another 18 months or more, a timeline echoed in the latest Power On newsletter by Mark Gurman, a familiar name in insider circles and a Bloomberg reporter.
Gurman notes that Apple’s second-generation mixed reality headset is moving forward with steady momentum. The expectation is that the new model will address many of the initial device’s teething problems. In parallel, Apple Store staff have started engaging buyers more deeply when considering returns, ensuring customers understand the device and the return process before finalizing any exchange.
Apple has never disclosed Vision Pro’s overall return rate, but Gurman suggests it sits at or just above the typical level seen with other Apple products. In some outlets, returns occur once or twice daily, while in others, the figure climbs to eight or more returns on a busy day.
Gurman emphasizes that while these figures may seem notable, they reflect a small-batch product in a nascent stage. The data, when viewed across locations, does not point to a crisis but rather to a learning curve as the product finds its footing in the market.
Insider information indicates that Apple Store consultants relay the reasons behind each return to their managers, who then pass the insights up to Cupertino. This loop appears designed to inform product teams about user experience, device reliability, and any recurring hurdles that might be addressed in future iterations.
Earlier commentary has also touched on regional reception, noting that sales of Vision Pro have faced tougher conditions in certain markets, including Russia, where market dynamics and consumer adoption may differ from other regions. The evolving story suggests Apple is paying close attention to how the device is received across diverse economies and regulatory environments, with adjustments likely guided by real-world feedback from stores and customers alike.