Apple is poised to sharpen the distinctions between its iPad Air and iPad Pro lines, a plan reported by Bloomberg that aims to reduce buyer confusion. The strategy centers on differentiating hardware and pricing to clearly signal a tiered value proposition for consumers across North America. Pro models are expected to gain premium OLED displays sized at 11 inches and 13 inches, paired with a new M3 processor. An updated Magic Keyboard with a metal, aluminum chassis is likely to accompany these flagship tablets, reinforcing a premium feel and a more cohesive ecosystem experience. In parallel, the iPad Air is slated to move beyond last year’s M2 chip and come in two sizes, 10.9 and 12.9 inches, though it will not support the new keyboard design. These shifts are designed to position the Air as a more affordable yet powerful option within Apple’s tablet lineup.
The outlet notes that the proposed changes could push the iPad Air into closer competition with the Pro on performance and efficiency while delivering a notable price advantage over the Pro. The move would also elevate the Air above the baseline iPad in terms of capability, offering meaningful improvements for everyday multitasking, productivity, and media consumption. In a bid to streamline the product family, Apple is reportedly considering retiring the basic ninth-generation iPad, which would also remove the first-generation Apple Pencil from the market. This potential discontinuation would simplify accessory compatibility and purchasing decisions for education and home users alike.
Alongside these updates, Apple would continue offering the existing iPad 10 and iPad mini. The iPad 10 remains a competitive option for budget-conscious buyers and schools aiming to balance cost with essential features, while the iPad mini continues to appeal to users who prefer compact form factors for portability and single-handed use. The broader intent behind retaining these models is to preserve a spectrum of choices that meets different use cases, from classroom tasks to on-the-go creativity and note-taking.
Earlier reports also touched on security concerns and the evolving landscape of mobile device authentication. In related discussions, analysts highlighted how peripheral controls and keyboard ecosystems can impact user trust and device adoption. These considerations underscore why Apple’s planned product differentiation extends beyond raw specs to include ecosystem coherence, accessory strategy, and user experience across devices.