Apple has expanded its US online store with a new video consultation option, letting shoppers connect with a product advisor directly through the website. The service is designed to help customers understand differences among iPhone models, explore key features, and navigate buying decisions with real-time guidance. Available on weekdays, the video call is offered during Pacific Time hours from 07:00 to 19:00, making it easy for potential buyers to fit a session into their day.
The consultation is accessible when a customer selects an iPhone, after which a specialist can walk through model distinctions, highlight standout features, and assist with switching from Android to iOS. Advisors can also outline suitable payment options and help customers complete a purchase with confidence, ensuring the buying process is clear and efficient.
Privacy is a focus of the program. During the video session, the consultant appears on screen while the customer’s camera remains on their side, preserving the shopper’s privacy while enabling face-to-face interaction. The goal is to provide a personal, informative experience without compromising user comfort.
Apple describes the Buy with Video Expert program as a way to blend human guidance with online convenience. Staff members aim to connect with shoppers, offering helpful insights about iPhone pickup, financing, and other purchasing options. The service complements existing channels, including phone support, live chat, and accessibility features that assist users who communicate through sign language or other means.
The introduction of video consultations reflects Apple’s broader emphasis oncustomer-centric support. By combining expert advice with flexible buying options, the company seeks to reduce confusion around specifications and pricing while delivering a smoother, more reassuring shopping journey for customers evaluating Apple’s mobile lineup.