Nintendo has released a teaser for the new Switch 2 console, and its official presentation will take place on April 2 as part of the Nintendo Direct. Demo events for Nintendo Switch 2 Experience will be held in April-June, after which global sales will likely begin. Izvestia, citing retailers and gaming industry experts, said: writesThe price of a new product at the start of sales in Russia can reach 90,000 rubles.
The largest markets in Russia – Yandex Market, Wildberries, Ozon and MTS – confirmed their intention to start sales of Switch 2 in Russia immediately after the official release. According to Yandex Market, sales of Nintendo Switch in Russia will increase 2.5 times in 2024, reaching 7% of the game console market share. The high demand for portable consoles and the expected release of a model in classic black color allow us to foresee significant interest among Russian gamers. M.Video-Eldorado also plans to be one of the first importers of the Switch 2 and promises to announce the exact price after the April presentation.
Distributor “Achivka” announced a preliminary cost estimate. Referring to the European price (€ 500), the company’s general director Yasha Haddaji suggested that the cost in Russia, taking into account logistics, customs duties and the ruble exchange rate, will be about 65,000 rubles. He also noted that, unlike many of its competitors, Nintendo does not give up on special games that will be an important sales element, especially for new games in the Super Mario, The Legend of Zelda and Mario Kart series.
Some experts have higher estimates. Heads’made managing partner Yaroslav Meshalkin predicts that after a starting price of around 70,000 rubles, it will drop to 50,000 rubles. Comparing the situation with the launch of PlayStation 5 Pro, IT expert Sergei Pomortsev expects prices to rise up to 90,000 rubles. He emphasized that the high cost could continue for a longer time if Nintendo does not offer enough attractive privileges to Russian players.
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