Investment firm Piper Sandler predicts high demand and higher prices for the iPhone 16 due to the integration of Apple Intelligence artificial intelligence system. reports Apple Insider portal with link to the research.
According to analysts, the presence of artificial intelligence in new Apple models will contribute to significant sales at launch, if not immediately, since the Apple Intelligence system will not be released simultaneously with the release of new iPhones. However, in the future, the pace of distribution of devices may slow down.
The report notes that the new smartphones will not offer revolutionary hardware solutions and that Apple will be forced to increase the prices of its devices due to significant investments in artificial intelligence development, which could limit further growth in flagship sales.
At the same time, Piper Sandler believes that the potential launch of the Apple Watch SE and a more affordable alternative to AirPods will contribute to high sales.
Apple’s “It’s Glowtime” presentation, where it will introduce the new iPhone 16, Apple Watch 10 (X) and AirPods headphones, will take place on September 9 at 20:00 Moscow time.
Formerly known as HMD Global presented an unusual smartphone with a modular design.