In this presentation will focus on how to make a business more attractive It will engage digital marketing experts on the latest trends and techniques regarding SEO (Search Engine Optimization) and SEM (Search Engine Marketing) for Google and therefore a future customer – to be among the first results in the search engine. It’s a great opportunity to discover how to optimize a website and appear in the first organic search results. How can you use paid advertising strategies to achieve your marketing goals? business.
The topics to be discussed will be an introduction to SEO and SEM with basic concepts and important differences. content and keyword optimization Improving positioning in search engines, effective internal and external linking strategies To increase the authority of the site, Tools and analytics to measure performance and adjust SEO strategies, pay per click advertising on how to create effective ads and maximize return on investment (PPC) and SEM campaigns and finally case studies and practical examples of success In SEO and SEM.