iPhone sales could fall 15% in 2024 due to falling demand in China. About this topic on my blog on Medium reported Well-known insider and analyst of TF International Securities Ming-Chi Kuo.
According to Kuo, Apple will order 200 million fewer semiconductor components for iPhone production in 2024, meaning smartphone shipments will decrease by 10-15% on an annual basis. Kuo believes Apple’s decision is due to declining demand for iPhones in China, as well as segmentation of the premium smartphone market. In the latter case, this means that devices with folding screens are released for flagship models, which to some extent attract the attention of potential iPhone buyers.
Based on this forecast, an analyst at TF International Securities believes that by the end of 2024, Apple will show the largest decline in smartphone market share among all leading vendors. Thus, the IT giant from Cupertino will once again hand over its physical leadership to Samsung.
Kuo also shared his general thoughts on the future iPhone 16 series: According to insider information, smartphones in 2024 will not receive innovative improvements. The main emphasis in positioning new products will be on integrating artificial intelligence into iOS 18.
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