More than 1 million game consoles were sold in Russia in the first 11 months of 2023. This figure is twice as high as in the same period last year. In this respect reports Vedomosti publication cites data from retailer M.Video-Eldorado. In terms of money, the market increased from 8 billion rubles to 18 billion rubles.
35% of sales in terms of units came from PlayStation, Xbox and Nintendo devices. In monetary terms, consoles from the listed brands accounted for 85%.
Similar data was provided by Yandex Market and Wildberries. According to these retailers, the number of gaming devices sold in the Russian Federation increased by 2.7 and 3.8 times, respectively. Market leaders are PlayStation and Xbox. Yandex Market noted that the demand for retro consoles and mobile set-top boxes is increasing.
M.Video-Eldorado attributes the rapid growth of the niche to the revival of the product line due to the establishment of supply chains, the low base effect, the release of major games and the growing popularity of gaming in the country as a whole.
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