Google announced that it has started testing a new feature in its Chrome browser that will limit third parties’ access to users’ cookies. This has been officially reported Blog Google.
Cookies are special files that allow websites and advertisers to identify individual Internet users and track which pages they choose to visit. In the future, this information may be used to create targeted advertisements.
The search giant plans to roll out an option called “Tracking Protection” to a randomly selected 1% of Chrome users worldwide starting January 4, 2024.
“If a site doesn’t work without third-party cookies and Chrome detects that you’re having trouble (for example, if you refresh the page multiple times), we’ll give you the option to temporarily enable third-party cookies on that website,” it says.
The company plans to completely eliminate third-party cookies in the second half of next year.
Previously Google and nine other major IT companies created Coalition to promote open digital platforms.