Refurbished smartphones gained unprecedented popularity in Russia

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The refurbished smartphone market in Russia grew fourfold in monetary terms and two and a half times in quantitative terms on an annual basis between January and November 2023. socialbites.ca was informed about this by the press service of MegaFon.

Samsung has become the most popular brand among buyers of such smartphones; In 2023, sales increased by 2.3 times. Apple ranks second with a 2.5-fold share increase. Xiaomi entered the top 3 with a 4-fold increase. The best sellers among the models were iPhone 8, Samsung Galaxy A50, Samsung Galaxy A32, iPhone XS, iPhone 12 mini, Xiaomi Redmi 9A and Redmi 9C.

“The refurbished smartphone market is developing dynamically. The average purchase price of devices is also increasing, which encourages users to surrender their devices to cover part of the cost of new devices,” said David Borzilov, director of MegaFon’s strategy and sales development department.

Renewed smartphones in the joint network of MegaFon and Yota undergo various tests before being placed on the shelves. If necessary, non-functioning device components are replaced.

Previously the price of the most powerful iPhone of 2023 in Russia fallen To save levels.

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