The price of smartphones in Russia will increase by 15-20% by the New Year. In this respect report Vedomosti regarding distributors and telecom operators.
According to estimates by Wildberries, Tele2 and Beeline, the average cost of a smartphone in December 2023 will be about 27 thousand rubles, while last year it was 21 thousand rubles.
As Wildberries said, the main reason for the increase in prices is the increase in the exchange rate of the currencies on which the supply of devices depends. Additionally, high-priced new smartphone models have also been released, including the foldable Huawei Mate X5 as well as Apple’s iPhone 15. These devices increase the average bill due to their popularity among customers.
According to distributor FPlus, the average price of a smartphone in Russia for 10 months of 2023 was 23.6 thousand rubles, reaching a peak of 25.7 thousand rubles in September. At the same time, the average cost of an iPhone during this period increased from 67.3 to 75.7 thousand rubles, and for Samsung smartphones from 34 to 42.4 thousand rubles.
As experts note, CES and MWC technology exhibitions, where new smartphone models from various manufacturers will be presented, will be held in January and February, respectively. In this regard, users may observe a decrease in prices of previous generation devices after the New Year.
Previously was named The world’s most powerful Android smartphone.