The flame emoji is the most commonly used emoji in emails sent by Russian companies. socialbites.ca was informed about this by the press service of the e-mail mail service Unisender after reviewing more than 3 billion letters. The share of messages containing the emoji in question was 10.2%.
The lightning image ranked second with a share of 4.5%. The third one is the gift image (3.4%). Also in the top 5 were spark-shaped emojis (3.1%) and emoticons with hearts instead of eyes (2.3%). Followed by a green check mark (2.2%), a red exclamation point (1.9%), a hand pointing to the right (1.6%), and the “Perfect” emoji shaped like a hand giving thumbs up (1.4%) ) came. . ). The remaining 69.4% was distributed among other emojis.
Unisender also noticed that the most popular set of emojis varies depending on the city. For example, in Moscow the “Excellent” mark is not included in the top list. St. Petersburg featured globe, megaphone and book-shaped emojis that were not at the top of other cities. In Samara, a hand pointing downwards with its finger was in second place, while a smiley face with a lightning bolt, a red button and a scared face took the third, fourth and fifth places.
In addition, popular emoji sets vary depending on the fields that companies represent. Thus, the black heart image appears in the top 10 letters from e-commerce companies. In education there is a square academic hat, in tourism there is a palm tree, in sports there is a football and a man running, and in marketing mailings there is often an emoji shaped like a bag of money.
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