Apple’s revenue in the fourth quarter of fiscal 2023 was $89.5 billion, down 1% from last year. In this respect reports The CNBC publication refers to the financial report of the IT giant.
Apple’s biggest disappointment in the fourth quarter was Mac computers: they earned the company $7.6 billion, down 34% year over year. A large decline (by 10%) was also recorded in the tablet segment – the IT giant from Cupertino earned $ 6.4 billion from the iPad. Sales of Apple Watch, AirPods and other accessories also experienced a slight decrease in revenue: revenue fell from $ 9.6 in 2022 billion dollars in the fourth quarter of this year, rising to 9.6 dollars.
At the same time, revenues from the iPhone, on the contrary, increased by more than 2% annually, reaching $43.8 billion. The digital services segment, which includes products such as Apple Music, also showed strong growth (from $19.2 billion to $22.3 billion). billion), Apple TV and more.
As noted above, Apple’s total revenue was $89.5 billion, down 1% year over year but still above analysts’ expectations. Shares of Apple, which estimates revenues of $89.28 billion, fell 3% on the news. The company is expected to quickly recover from this decline during the festive period.
In his interview with CNBC, Apple CEO Tim Cook said that the basic smartphones in the iPhone 15 series are currently selling better than last year’s iPhone 14 models. Regarding the new Pro and Pro Max models, Apple CEO said that only the supply channels are not sold. continue to meet high demand.
Previously Apple ridicule Android in its presentation.