Apple is working on a cheaper mixed reality headset with simpler features compared to the Vision Pro. In this respect he is writing Authorized insider and Bloomberg journalist Mark Gurman.
According to the source, the retail price of the simplified headset will be between $1,500 and $2,500. In order to reduce the cost of the headset, Apple plans to do away with the EyeSight feature, which is an external OLED display used to view the user’s eyes.
Additionally, the budget model will offer a lower resolution screen, a different design and reduced functionality compared to the flagship Vision Pro model. For example, the cheaper Vision Pro alternative will have a similar chip to those used in the iPhone and fewer cameras. Second, it can negatively impact the quality of user tracking and movements.
The flagship headset Apple Vision Pro will go on sale at the beginning of 2024 at prices starting from 3.5 thousand dollars (about 340 thousand rubles). Some experts believe that even the budget version of the Apple headset for $ 1.5 thousand (about 145.9 thousand rubles) will not help Apple take a larger market share, because other manufacturers offer their devices at lower prices. For example, the current VR helmet Meta (recognized as extremist and banned in Russia) Quest 3 costs only $ 500 (about 48.6 thousand rubles).
Previously reportedHe said Apple will introduce three iPad models on October 17.