Odnoklassniki will completely update the news feed, reports the OK press service, the main service of the social network.
The news feed is used by almost 90% of the daily audience. The new post will appear in Android and iOS apps, desktop and mobile versions of Odnoklassniki until the end of September.
OK will change the feed’s algorithms and appearance by focusing on user content consumption, increasing quality and engagement (views, subscriptions, reactions). This will increase the reach and subscriber count of bloggers and media on the platform. Unnecessary items in the new feed will be removed and the content itself will become higher, while the main OK screen will become shorter.
Odnoklassniki will combine Moments (the format of short disappearing photos and videos) and Hobbies in a single block above the stream. Users will be able to switch between them, while OK will default to one of the services based on preferences.
More recommended content and places to interact with it will appear in the feed. A “Suggestions” tab will appear next to the main Feed, where the user will find interesting posts from new authors.
The sorting algorithms in the social media feed will also change. The user will have more “fresh” and increasingly popular author content, which will provide additional views, subscribers and engagement to bloggers and media thriving on OK.
It was previously reported as OK. launches service for collecting and analyzing errors in applications.