Apple plans to increase the price of the iPhone 15 Pro to spur sales of the cheaper iPhone 15 Plus. About informs HowToiSolve portal with an insider link to LeaksApplePro.
Although sales of the iPhone 14 Plus are below expectations, Apple is not ready to give up this model in 2023. Instead, the company plans to increase interest in the iPhone 15 Plus by raising the price of the flagship iPhone 15 Pro. Moreover, the price of the base models will not change.
According to the source, Apple has long wanted to increase the gap between the licensed and Pro models of its smartphones, as its company had to take such a step due to rising production costs, inflation and declining profits.
Thus, the iPhone 15 and 15 Plus will retail for $799 and $899 respectively in the US, and the iPhone 15 Pro and 15 Ultra for $1,099 and $1,199 respectively.
Formerly socialbites.ca saidApple abandoned the development of the popular iPhone model.