Purchasing the yellow iPhone 14 and its larger counterpart, the 14 Plus, remains a rare opportunity in Russia. According to tech bloggers on the portal offered by the outlet Executioner, hopeful buyers would need to place pre-orders through marketplaces and electronics retailers. The impression is clear: these devices are not available through standard official channels, and potential buyers should not expect a straightforward, on-shelf purchase in the near term.
Bloggers emphasize that Apple has not maintained direct operations with Russia for about a year, which means waiting for official deliveries is unlikely to yield results. Some sources suggest that the devices could be obtainable only through certain authorities, yet any such acquisitions would come with a price premium and an uncertain delivery timeline for customers.
According to the bloggers, the re:Store chain is listing the yellow iPhone 14 at around 80,000 rubles and the iPhone 14 Plus at about 90,000 rubles. Meanwhile, retailers like M.Video and Eldorado are advertising yellow-colored Apple devices at starting prices near 90,000 rubles. This indicates a notable mark-up driven by color rarity and limited supply rather than by the base model alone.
Experts interviewed in the tech community argue that the yellow hue appears to influence pricing for a device that is otherwise functionally identical to its color variants. For example, the most affordable iPhone 14 in colors other than yellow is reportedly priced around 64,000 dollars, highlighting how color-exclusive demand can reshape perceived value in the market.
Earlier reports noted that dealers began accepting orders for the yellow variant of the iPhone 14 via new online advertising services in Russia, signaling a coordinated push to capture demand despite restricted official channels. The overall message from industry observers is that color options, while visually appealing, are driving a secondary layer of market dynamics that affects pricing and availability in the contemporary Russian electronics landscape.
From a consumer perspective, this situation means serious consideration of timing, price, and reliability. Those who want the yellow iPhone 14 or 14 Plus should prepare for pre-orders, fluctuating quotations, and the possibility of higher-than-typical costs if they choose to acquire the device through non-official routes. In short, color-driven scarcity remains a potent factor in the Russian market, even as buyers look for ways to secure the model they desire.