You are here has the curious origin of a gift that became a talking point in Madrid and beyond. It started as the name of a bold, arrow-shaped red lamp that Andreu Buenafuente designed as a playful accessory for his guests. Soon after, that same phrase migrated from a piece of décor to a television program, inviting audiences to gather and listen as two seasoned friends, Greater Wyoming and David Trueba, held court on a wide range of topics that touch the heart of Spanish life. Across six forty-five minute episodes, the aim was to unpack what defines Spaniards today: homeland, love and sex, faith, politics, the rituals of social life in bars, and the universal language of humor. The show isn’t just about clever banter; it’s about the cultural lenses through which a country views itself. [citation: Globomedia for Atresmedia]”
It is produced by Globomedia for Atresmedia and is crafted with a clearly defined target audience in mind for La Sexta. The program director is Eduardo Garcia Eyo, who also acts as the scenario coordinator, shaping a tone that blends intimate conversation with broad cultural analysis. The collaboration brings together a team with a strong track record in contemporary Spanish television, aiming to mirror the mood of a national audience while inviting international viewers to witness a uniquely Spanish discussion style. [citation: Globomedia for Atresmedia]”
Yet those at Atresmedia were careful not to oversell the appeal. The network balanced expectations with the reality of a summer schedule that can feel sparse when new episodes are scarce. Between the lines, there is an acknowledgment that audience habits shift with the calendar, especially during vacation periods when viewers reach for familiar formats or new ways to consume content. The challenge was to keep the program visible without saturating the calendar, and to offer a rhythm that could fit into the relaxed pace of long, sunlit days. The strategy leaned into a sense of anticipation rather than a steady stream of weekly drops, allowing enthusiasts to savor each installment. [citation: Atresmedia press materials]”
After all, the essence of you are here is a conversation between two friends, but it is delivered with a careful, almost cinematic chopping of topics. The structure feels brisk, as if every question travels to a different venue, a different room, or even a different country, before returning to the heart of the discussion. It works as a deliberate stylistic choice: conversations that feel spontaneous yet are crafted to maintain pace and depth. The format invites viewers to feel they are part of a candid exchange rather than a scripted interview, while still benefiting from the editorial hand that keeps the dialogue on point. [citation: production notes]”
Nearly thirty years earlier, a different pairing—Jesus Quintero and Antonio Gala—set a benchmark with dialogue about humanity, faith, and Spanish identity. Their conversations, broadcast for thirteen nights on Kanal Sur, created a template for intimate, long-form talk that could still be deeply engaging for a national audience. That history matters because it helps explain why you are here resonates with viewers who remember those earlier days yet crave something fresh, more varied, and multifaceted in today’s media landscape. It was, and remains, a pleasure to witness conversations that feel both timeless and timely. [citation: historical reference]”
Audience engagement has changed dramatically since those earlier days. Modern viewers expect a dynamic blend of topics, locations, and formats that prevent the usual “zap” reflex—fast-forwarding through dull segments. Visual highlights, short clips, and shareable moments are used to spark curiosity and draw attention to each issue. The underlying principle is straightforward: adults today are selective, but when content earns their trust, they will follow with genuine interest. In the contemporary ecosystem, a show like you are here needs to offer more than opinions; it offers a lens into everyday life that feels honest, accessible, and relevant. [citation: audience research]”